Exceptional Business Consulting for the Adventure Travel Industry

Travel Consulting Services

Wanderlust is a business consulting firm specializing in the adventure travel market. Founded by adventure travel pioneer Leo Le Bon, Wanderlust Consulting helps American and overseas clients develop new products, improve operating profitability and increase marketing effectiveness in the United States. At Wanderlust, our central belief is that insightful consulting is an investment, not an expense. As with any business undertaking you consider, in good times or bad, you don't do it unless you expect a healthy positive return. At Wanderlust, we won't undertake a project for you unless we believe we can generate a fivefold return on your investment in our fees. We invite you to hold us to that yardstick.

Wanderlust combines exceptional expertise in several areas

An unparalleled combined 65 years of experience in adventure travel
Travel to over 100 countries and multiple language skills
Unique understanding of new destination development and management
Planning and organizing world class treks and expeditions
Free 1-Hour Consultation

We offer a 1-hour complimentary consultation to discuss any business issues you are currently facing. During this phone conversation, we will provide some preliminary advice and explain how we may be able to help.

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Our Services

Marketing Consulting

Effective marketing is so much more than promoting your product or service. The right strategy reaches adventure travelers in a cost-effective manner, delivers a compelling message and drives enough new business to more than justify the expense. We work hand-in-hand with our clients to review current marketing efforts, develop objectives and shape a refined approach based on market analysis and insight. We help our clients tackle some of the following questions:

How can we improve the effectiveness of our current marketing efforts?

How much should we be spending on marketing?

What is the appropriate mix of advertising, PR and Internet initiatives?

How can we improve our website?

Which markets and segments should we be targeting?

How should we position our destination or service relative to the competition?

Which trade gatherings and consumer shows should we attend?

Our Services

Marketing Representation

How can you compete in the world's largest adventure travel market without opening an office there? Let Wanderlust Consulting represent you in the U.S. and beyond. Leo's 40 years in the business give us unrivaled access to agents, adventure travel tour operators, outfitters and the media, and our marketing savvy allows us to deliver bookings more effectively and for a fraction of the cost of opening your own office.

Our Services

Product Development

Gaining an informed perspective of the market and drafting a clear plan are two priorities for any successful travel business. We have helped our clients address some of the following issues:

What is the adventure tourism potential of this destination?

How can we expand our business by attracting new market segments (e.g., by age, income, places of origin)?

What new products or market opportunities exist for a business such as ours?

What should we be doing in terms of strategic alliances and partnerships?

Our Services


While a successful strategy and marketing plan are important, operations is the heart-beat of your business. No adventure travel company can profitably sustain itself in the long term without being well managed. Typical operational challenges include:

What level of service do we need to deliver to our customers to be successful? (i.e., are we a luxury offering, mid-range, etc.?)

How will we measure our success and how can we improve these metrics over time (i.e., number of unique visitors to our web site)?

How should we allocate the financial, human and physical resources at our disposal?

How can we build certain critical skills within our workforce? (i.e., reciprocal visits to other destinations, coaching, attending seminars)

Client Testimonials

"Nearly thirty years ago, it was Leo who taught me that adventure travel means participating rather than simply observing. Then, Leo's vision and perseverance gave rise to the first foot safaris in Kenya. His concepts are still in place today."

Iain Allan

Owner, Tropical Ice, Kenya

"Leo Le Bon is a visionary. He came to Chile in the 1980s to start a revolution in the local travel industry. Adventure travel and excellence in service were some of his long-lasting teachings."

Alvaro Gonzalez

President, Ace Turismo, Chile

"When Leo joined me to wander around Costa Rica in 1979, he saw the potential before anybody else. In national park guard stations and then later in his office in Albany, Leo helped devise a marketing strategy that has stood the test of time."

Michael Kaye

President, Costa Rica Expeditions, Costa Rica

"You were instrumental in allowing us to understand the origin and evolution of adventure travel. Through your guidance we were able to develop attractive adventure programs in Peru."

Alfredo Ferreyros

President, Explorandes, Peru

"Leo Le Bon started adventure travel in India. It is because of him that Mercury Himalayan Explorations, the largest adventure travel company in India, exists today. We consider him our patron advisor and hope more destinations will seek out his expertise in adventure travel."

Col. Kumar

Managing Dir., Mercury Himalayan Explorations, India

"It is such a privilege for us to have your cooperation and your interest in our project."

Enrique Umbert

Mountain Lodges of Peru, Peru

Exceptional Business Consulting for the Adventure Travel Industry!

Exceptional Business Consulting for the Adventure Travel Industry!
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