Effective marketing is so much more than promoting your product or service. The right strategy reaches adventure travelers in a cost-effective manner, delivers a compelling message and drives enough new business to more than justify the expense. We work hand-in-hand with our clients to review current marketing efforts, develop objectives and shape a refined approach based on market analysis and insight.
Let Wanderlust Consulting represent you in the U.S. and beyond. Leo’s 40 years in the business give us unrivalled access to agents, adventure travel tour operators, outfitters and the media, and our marketing savvy allows us to deliver bookings more effectively and for a fraction of the cost of opening your own office.
Gaining an informed perspective of the market and drafting a clear plan are two priorities for any successful travel business. We have helped our clients address some of the following issues:
While a successful strategy and marketing plan are important, operations is the heart-beat of your business. No adventure travel company can profitably sustain itself in the long term without being well managed. Typical operational challenges include:
Our central belief is that insightful consulting is an investment, not an expense. As with any business undertaking you consider, in good times or bad, you don’t do it unless you expect a healthy positive return. At Wanderlust, we won’t undertake a project for you unless we believe we can generate a fivefold return on your investment in our fees. We invite you to hold us to that yardstick.
What Some of Our Clients Say
“It is such a privilege for us to have your cooperation and your interest in our project.”
“Leo Le Bon started adventure travel in India. It is because of him that Mercury Himalayan Explorations, the largest adventure travel company in India, exists today. We consider him our patron advisor and hope more destinations will seek out his expertise in adventure travel.”
“You were instrumental in allowing us to understand the origin and evolution of adventure travel. Through your guidance we were able to develop attractive adventure programs in Peru.”
“When Leo joined me to wander around Costa Rica in 1979, he saw the potential before anybody else. In national park guard stations and then later in his office in Albany, Leo helped devise a marketing strategy that has stood the test of time.”
“Leo Le Bon is a visionary. He came to Chile in the 1980s to start a revolution in the local travel industry. Adventure travel and excellence in service were some of his long-lasting teachings.”
“Nearly thirty years ago, it was Leo who taught me that adventure travel means participating rather than simply observing. Then, Leo’s vision and perseverance gave rise to the first foot safaris in Kenya. His concepts are still in place today.”