Wanderlust Consulting

Our Services

Marketing Consulting: Effective marketing is so much more than promoting your product or service. The right strategy reaches adventure travelers in a cost-effective manner, delivers a compelling message and drives enough new business to more than justify the expense. We work hand-in-hand with our clients to review current marketing efforts, develop objectives and shape a refined approach based on market analysis and insight.

We help our clients tackle some of the following questions:

• How can we improve the effectiveness of our current marketing efforts?
• How much should we be spending on marketing?
• What is the appropriate mix of advertising, PR and Internet initiatives?
• How can we improve our website?
• Which markets and segments should we be targeting?
• How should we position our destination or service relative to the competition?
• Which trade gatherings and consumer shows should we attend?

Marketing Representation: How can you compete in the world's largest adventure travel market without opening an office there? Let Wanderlust Consulting represent you in the U.S. and beyond. Leo's 40 years in the business give us unrivalled access to agents, adventure travel tour operators, outfitters and the media, and our marketing savvy allows us to deliver bookings more effectively and for a fraction of the cost of opening your own office.

Product Development: Gaining an informed perspective of the market and drafting a clear plan are two priorities for any successful travel business. We have helped our clients address some of the following issues:

• What is the adventure tourism potential of this destination?
• How can we expand our business by attracting new market segments (e.g., by age, income, places of origin)?
• What new products or market opportunities exist for a business such as ours?
• What should we be doing in terms of strategic alliances and partnerships?

Operations: While a successful strategy and marketing plan are important, operations is the heart-beat of your business. No adventure travel company can profitably sustain itself in the long term without being well managed. Typical operational challenges include:

• What level of service do we need to deliver to our customers to be successful? (i.e., are we a luxury offering, mid-range, etc.?)
• How will we measure our success and how can we improve these metrics over time (i.e., number of unique visitors to our web site)?
• How should we allocate the financial, human and physical resources at our disposal?
• How can we build certain critical skills within our workforce? (i.e., reciprocal visits to other destinations, coaching, attending seminars)

Trek to Machu Picchu, Peru (photo Nadia)

Sailing the Antarctic waters

Tree climbing lion in Manyara National Park, Tanzania (photo Leo)